![]() Three key things were needed before we could do this: One of the most interesting things about setting up a new business was coming up with the right name. Classes now operate through a network of over 200 franchisees across 16 countries. Be aware that registering a company name at Companies House does not guarantee the IPO will accept it as a trademark, so if it is important to you that the name can be trademarked check first before registering it at Companies House.Ĭhristine Stanschus founded Little Kickers in 2002 to provide children with a positive introduction to sport. You can do this online via the Intellectual Property Office website. Once you have registered your chosen business name and bought the corresponding domain for it, you will need to trademark it to prevent anyone else from using it. Ideally, you should choose a name for which you can get both the dot.com and dot.co.uk version.Įven if you think your business will only trade in the UK and therefore you will only need the dot.co.uk version, it is well worth acquiring the dot.com version too to stop someone else getting it – you may one day decide to start selling overseas and need the dot.com version after all. If the website address you want has already been taken, but is not yet being used, you may be still able to acquire it through .uk, an online domain marketplace. You can find out which ones are still available by searching through an online domain name seller such as .uk or. ![]() When choosing a business name, make sure you can get the matching website domain name for it as well. ![]() Once the name has been approved, Companies House will issue a certificate to confirm the registration and add the name to its registered list of companies, which is available to the public. You will need to register the business name with Companies House, checking first that no other company has already registered the same or has a similar one.Ĭompanies House can also reject names on other grounds, for example, names which are offensive, include sensitive words or expressions, or which imply a connection to the government. Rachel Bridge has written five best-selling business books, including How to Make a Million Before Lunch and How to Start a Business Without Any Money, and writes about small and medium-sized businesses for the Telegraph. What do I need to consider when registering the name of my business? THE ANSWERS: She is in the process of setting up a new business that will sit alongside this, involved in health and wellbeing products and services. A good place to start is with a Trademark ReviewYou'll find out if your name or logo meets the requirements for registation as set out by the IPO.Find out the essential information you need when you are registering a business name THE QUESTION:Īmanda Barlow is the managing director of Spiezia Organics, a luxury organic skincare company based in Cornwall. Having a trademark adds value to your company because it means everything you invest in delivering great products, services and customer care is collected and protected by your trademark.Ī trademark will allow you to invest in your brand without the fear of a similar brand name confusing your customers and destroying your reputation, or, someone pretending to be you and stealing your good reputation.Ī protected brand name is an essential company asset which should be considered at the very start. All your investment of time, hard work and capital can be lost or stolen.Ī trademark is like a secure place to store goodwill. Imagine if anyone could use your name or something very similar, or a logo which looks like yours. Now lets imagine you try to build a great reputation and trust in a brand that you can't protect. Just imagine if you were buying a company, would you pay more for a brand that is known, trusted, has a great reputation and credibility? Of course, anyone would, because it takes time, capital and hard work to build a good reputation and trust which ultimately leads to a greater income. These things generate an income and increase the value of your company. This will lead to recommendations, good publicity, trust and ultimately, credibility.Ī great reputation, trust and credibility are all assets that are owned by your business. So, what does that have to do with a trademark? Let's assume that you have delivered a great product/service, looked after your customers and built a great reputation. A good product or service and happy clients. If you're starting your own business of are already operating a business there is one main key element to success.
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